Using an email auto responder is one of the most effective and powerful tools you have in communicating with your email list. Here's why:
The Costly Alternative
The ability to send a message to your readers virtually free of charge at any time is valuable in and of itself. Imagine sending a mailer out to 5,000 people, something my insurance agency recently did. It cost around $800 to print the color glossy mailers. On top of that, we paid for the envelopes, which was a minimal cost. In addition we paid postage of around $2,000. Total cost for our mailer was about $2,800, or 68 cents to reach each person.
Emailing is Virtually Free
I recently sent out an email to about 5,000 people about my insurance blog. I pay $30 a month for my auto responder service That equals a total cost of six tenths of one penny per person. That's if I only send out one per month. I actually send out about six emails per month to my list, on average. That 10 people that my message reaches for every penny I spend. Needless to say, I don't use mail anymore, at least for marketing purposes.
Instant Contact
The other great thing about using email autoresponders is that the delivery is instant. Nowadays with blackberries and smart phones, many people have instant access to their email.
Selling Products by Email
On top of that, you can sell products directly through your email by including product links, coupon code, and digital products. Shopping online is more popular than ever, opening up a great opportunity for your business to increase sales.
Email auto responders provide a super affordable way to instantly communicate with and offer products to your qualified readers.
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